Project Homeless Connect
Non profit branding for Project Homeless Connect located in San Francisco, California. The organization addresses the multifaceted issues of the homeless community. Elements designed for the brand include a logo mark, brochure, advertising series, website design, mobile design, packaging, and collateral.
Logo
Logo design created for PHC. The overlapping houses displayed as the mark represent the San Francisco community meding together in support of the cause. They also take form as arrows rising to promote growth and success. The color palette was inspired by San Franciscan street culture, but can also be read as active and caring.
Brochure
Z-fold brochure design with a diagonal die cut. Triangular shapes within the fold mimic the aesthetic of the logo and website.
Website & Mobile
Website designed for volunteers, and others that are seeking PHC services. Effortless volunteer sign up so users can easily discover upcoming events.
Collateral
T-shirt, custom name tag, two face masks, and string bag provided to volunteers who sign up for an events.
Ad Series
Three ambient poster designs to promote community volunteering and donation to PHC.